Etz-HaZite (The Olive Tree) is an oil manufacturer that promotes quality and diversity in the kitchen.

On the search for content for social media, I came up with the Ingredients Series; A series of videos, each focusing on a different basic material to cook with. My contribution to the project was:

Coming up with the format

Dictating the visual style

Coming up with the ingredients

Planning some of the shots beforehand

Picking the music

Eating nonstop during the shoots

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