Etz-HaZite (The Olive Tree) is an oil manufacturer that promotes quality and diversity in the kitchen.
On the search for content for social media, I came up with the Ingredients Series; A series of videos, each focusing on a different basic material to cook with. My contribution to the project was:
Coming up with the format
Dictating the visual style
Coming up with the ingredients
Planning some of the shots beforehand
Picking the music
Eating nonstop during the shoots