The brand’s strategy revolves around being the best thing in existence.
We took that message and turned it into a product – one that makes EVERYTHING taste like Pillows.
The fans rejoiced and we ran out of stock in 48 hours.
Kariot (Pillows) are something between a snack and a type of cereal, and have two distinct features:
1) They’re GOOD.
2) They crumble and make a sweet, dusty, awesome residue that people love.