The brand’s strategy revolves around being the best thing in existence.

We took that message and turned it into a product – one that makes EVERYTHING taste like Pillows.

The fans rejoiced and we ran out of stock in 48 hours.

Kariot (Pillows) are something between a snack and a type of cereal, and have two distinct features:

1)  They’re GOOD.

2) They crumble and make a sweet, dusty, awesome residue that people love.

What’s the ultimate flex a brand can pull off?